Models based only on TV, print and radio miss much of the action in today's media environment.

Claro regularly tracks new brand awareness, traces that awareness to its sources, and measures the persuasive power by source. As a result, our marketing plan model evolves with the rapidly-evolving media and marketing environment.

Our study design measures the appeal of your advertising, packaging and overall shelf presence individually and collectively, to more precisely simulate and optimize your marketing plan. Our in-depth consumer profiling allows us to adjust the effectiveness of your plan based on the receptivity of the consumers it touches.

This approach makes our analytical task more complicated, but it's the only way to reflect a complicated reality: it isn't just what you say, but also who you say it to, and how and when you reach them.