Our innovative, contemporary research tools identify winners and quantify their potential, based on both emotional and rational response, in realistic, comprehensive context. Every Claro project blends quantitative and qualitative approaches, and gives voice to every stakeholder: consumers, marketers and retailers. The messages communicated by the distribution strategy, packaging, marketing activity, concept and product are all evaluated individually and collectively. That individual assessment allows us to improve initiatives: once we know how each element works, we can dial them up and down, revise and recombine until we have the mix that makes it soar.

Claro's ContexTool brings together all the data you need, and only the data you need, to answer your new product questions. You can benchmark your current estimate (regardless of source) to previous launches in seconds, set reasonable expectations for a new initiative prior to any primary research, create marketing plans in a few mouse clicks, and more. Overwhelming data resources become intuitive market understanding. Which becomes better decisions, new ideas, and bigger brands.